Privacy Policy

Last updated July 28, 2018

This privacy notice discloses the privacy practices for (the “Site”). This privacy notice applies solely to information collected by this Site. It will notify you of the following:

  • What personally identifiable information is collected from you through the Site, how it is used and with whom it may be shared.
  • What choices are available to you regarding the use of your data. 
  • The security procedures in place to protect the misuse of your information. 
  • How you can correct any inaccuracies in the information.

We at One Perfect Line, LLC doing business as Ferndell Coffee Roasters, and our subsidiaries and affiliates (“Ferndell,” “we,” “us,” or “our”) may update or make changes to this Privacy Policy from time to time, which changes will become effective immediately upon posting on this page.  Please return to this page periodically to ensure familiarity with the most current version of this Privacy Policy. 

Information We Collect

We collect two basic types of information from you in conjunction with your use of the Site – personal information and non-personal information. Personal information is any information that can individually identify you and includes your name, email address, telephone number, postal address, credit card, billing and contact information. Non-personal information includes information that does not personally identify you, but may include tracking and usage information about your location, demographics, use of the Site and the internet.

There are a number of circumstances in which you may voluntarily supply us with your personal information. The following list contains the most common ways in which we may collect your personal information:

  • Registration for an account on the Site
  • Sign up to receive email newsletters or other information from us
  • Requests for customer service or other assistance
  • Participation in surveys, special events, and promotions
  • Purchases on the Site
  • Any other place on the Site where you knowingly volunteer personal information

Use of Cookies

When you interact with the Site, we may automatically receive and record information on our server logs from your browser, including your IP address, “cookie” information, and the page you requested. 

We may work with third party advertising companies who may also utilize flash or enhanced cookies or web beacons to better provide advertisements about goods and services that may be of interest to you. We do not control these third-party technologies and their use is governed by the privacy policies of third parties using such technologies. For more information about third-party advertising networks and similar entities that use these technologies, and to opt out of such ad networks’ and services’ advertising practices, please visit the National Advertising Initiative at

Most browsers are initially set to accept cookies, but you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information. Please note that by blocking any or all cookies, you may not have access to certain features, content, or personalization available through the Site.

California Do Not Track Disclosures

At this time, we do not respond to do-not-track signals from browsers or other consumer choice mechanisms regarding the collection of behavioral tracking data. [While we collect personal information from you as described above, we do not collect personal information from you to monitor your online activities across third party websites or online services and over time (also known as behavioral advertising or interest-based advertising). We do not use or allow third parties to collect personal information from you on the Site in order to monitor your online activities across third party websites or online services and over time.]

Email and Other Communications

We may contact you, by email or other means. For example, we may send you promotional offers or a newsletter. [If you do not want to receive emails from us, please let us know through the “unsubscribe” feature included in our communications.] 

Our Use of Information

We may use the information we collect from and about you in the following ways:

  • Fulfill orders and provide you with the products and services you request from us
  • Post your user generated content to our Site as you request
  • Communicate with you about your transactions with us and send you information about features on our Site
  • Communicate with you about changes to our policies
  • Personalize content and experiences on our Site
  • Send you newsletters, offers, and promotions for our products and services, third party products and services, or special events by email or other media
  • Develop and provide advertising tailored to your interests, including advertising based on your activity on our Site
  • Administer contests, sweepstakes, promotions, and surveys
  • Optimize or improve our products, services, and operations
  • Detect, investigate, or prevent activities that may violate our policies or be illegal
  • Perform statistical, demographic, and marketing analyses of users of the Site and their purchasing patterns

We will store your information for as long as we need to use your information for the above purposes.

Our Disclosure of Information

[We do not and will not sell your personal information to any third party outside of Ferndell, and will only share personal information as provided below and within our company.]

Service Providers

We may make your information available to certain third party service providers, such as contractors, agents, or sponsors, who help us manage or provide the services offered on our Site, such as hosting, billing, marketing, analytics, customer service, fraud protection, etc. We may need to share your personal information with them, but we require that all of our service providers keep personal information confidential and not disclose it to third parties and not use it for any other purpose.

Emergency Situations

We may also use or disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Site; (b) respond to requests from public and government authorities; (c) protect and defend our rights or property, the Site, or our users; and (d) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, or the users of the Site or the public.

Merger or Sale

If we sell all or part of our business or make a sale or transfer of our assets or are otherwise involved in a merger or transfer of all or a material part of our business, Ferndell may transfer your information to the party or parties involved as part of that transaction.


We are concerned about ensuring the security of your personal information.  We use reasonable efforts to protect your personal information collected through the Site from access, loss, misuse, alteration, or destruction by any unauthorized party.  Please understand, however, that while we try our best to safeguard your personal information once we receive it, no transmission of data over the internet or any other public network can be guaranteed to be 100% secure.

Social Media Sites

When you interact with a Ferndell account on or through a social media platform, such as Facebook, Twitter, or YouTube, we may collect the personal information that you make available to us on that page or account, including your user ID and/or username, and any information you have made public in connection with that social media service.  Please note, however, that we will comply with the privacy policies of the corresponding social media platform and we will only collect and store such personal information that we are permitted to collect by these social media platforms.

Our Site may include social media widgets, such as Facebook, You Tube, and Twitter widgets.  These features may collect information about your IP address and which page you’re visiting on our Site, and they may set a cookie to make sure their feature functions properly.  Social media features and widgets are either hosted by a third party or hosted directly on our Site.  Your interactions with those features are governed by the privacy policies of the companies that provide them.

Children’s Online Privacy

Ferndell respects the privacy of children and we are committed to complying with the Children’s Online Privacy Protection Act (“COPPA”). This Site does not knowingly collect, solicit, use, or disclose personal information from children under the age of 13. If you are under 13, please do not attempt to register for the Site or send any information about yourself to us. No one under age 13 may provide any personal information to us. If we learn that a child under 13 has provided personal information to us without verification of parental consent, we will delete that information immediately.

We remind and encourage all parents to check and monitor their children’s online activities. Parents have the right to review and have deleted any personal information we may have inadvertently collected from their children, and refuse to permit further collection of that information. If you believe that we might have any information from or about a child under 13, please contact us at [insert email address].

Ferndell is also committed to protecting the online privacy rights of minors under the age of 18. If you are a California resident under the age of 18, you may request the removal of any user content or information posted by you on our Site by contacting us at [insert email address]. In your request, please specify clearly what information you have posted that you would like us to remove. We will comply with your request as soon as practicable. Please note, however, that our removal of any content or information posted by you from our Site does not ensure the complete or comprehensive removal of the content or information from the internet, and in certain situations we may not be able to remove the content, such as when we are required by law to maintain the content. 

User Access and Control

If you would like to access, review, correct, update, suppress, or otherwise limit our use of your personal information you have previously provided to us, you may contact us directly at [insert email address]. In your request, please specify clearly what information you would like to access, change, update, or suppress.  We will try to comply with your request as soon as reasonably practicable.

If you are a California resident, California Civil Code Section 1798.83 permits customers of Ferndell to request certain information regarding our disclosure of your personal information to third parties for direct marketing purposes, if any. To make such a request, please send an email to [insert email address].

Links To or From Other Sites

Please note that the Site may link to other websites and online services operated by third parties. These websites and applications operate independently from us, and we do not control their privacy policies, which may be different from ours. We encourage you to review the privacy policies of any third party websites or applications. 

Notice to Non-U.S. Users

As the Internet is a global environment, collecting and processing personal information may involve the transmission of this data internationally, including into and/or outside of the United States.  Therefore, by communicating electronically with us, you acknowledge and agree to your personal data being processed in this way.

Specifically, if you are located outside of the United States, please be aware that by using the Site, your personal information may be transferred to the United States, the privacy laws of which may be deemed by your country to have inadequate data protection.  If you are located outside of the United States and voluntarily submit personal information to us, you thereby consent to the general use of such information as provided in this Privacy Policy and to the transfer of that information to, and/or storage of that information in, the United States.  

If you reside in the European Union, you have certain rights under the European Data Protection Regulation (“GDPR”), including the right to: 

  • Request access to your personal information, 
  • Request corrections to your personal information
  • Request that we restrict the use of or erase your personal information 
  • Object to our processing or transferring your personal information
  • Withdraw your consent for us to use your personal information
  • Lodge a complaint with a supervisory authority under the GDPR

We have a legitimate interest in collecting and processing your information for the purposes we have outlined in this Privacy Policy and so that we can optimize your experience with the Site.  We do not make any decisions about you based on automated processing of your personal information.  

Changes to Privacy Policy

We reserve the right to amend our Privacy Policy from time to time in our sole discretion.  We will post and maintain the most recent version of the Privacy Policy on our Site.  We may notify Site visitors of any such amendments by email or other personal contact.  You are responsible for reviewing this Privacy Policy upon each visit to our Site.  You can determine if the Privacy Policy has been revised since your last visit by referring to the “Last Modified” date at the top of our Privacy Policy.

How to Contact Us

If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by:

Emailing us at

Calling us at (805) 278-0136 or

Writing us at:
1451 N. Rice Ave., Unit #C
Oxnard, CA 93030

If you feel that this Site is not following its stated information policy, you may contact us at the above addresses or phone number.